Genevieve Piturro was a successful television marketing executive in New York City for twenty years when a little girl’s question (“What are pajamas?”) changed the course of her life forever. Genevieve jumped off the corporate ladder and began delivering pajamas and books to children in shelters. In 2001, she founded Pajama Program (, which has been recognized nationwide for both its success and Genevieve’s story. Genevieve published Purpose, Passion and Pajamas in August 2020 about her transformation from the corporate life to starting a nonprofit.

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